Yonsei, First Korean University to Offer Brain Coaching

to Boost Start-Up Success

 

-Brain Coaching: Brains Hardwired for Particular Career Paths

 

 

 

Yonsei University is set to be the first Korean university to provide ‘Brain Coaching’ in order to assist students in finding jobs and boost start-up success. Brain Coaching entails a customized, one-on-one program to help students identify a suitable business career-path based on the hardwiring of her or his brain. For underclassmen, Brain Coaching assists them in devising blueprints for a career related to their major, while upperclassmen receive help with successful job-finding strategies based on their brain information data. Ideally, the university believes, Brain Coaching will help to maximize start-up success rates by indicating how students can most effectively work in teams and which organizational roles would best suit them.

 

The coaching program uses the Brain Orientation Suitability Inventory (BOSI) to analyze the brain’s cognitive model. BOSI is a brain aptitude test that divides cognitive models into 8,192 types, with correlations identified for particular behavior patterns on the basis of over 400,000 different samples. It is conceived as a personality test that overcomes the limitations of existing methods, allowing for more accurate predictions of future behavior based on cognitive models related to brain orientation.

 

According to a representative from Yonsei University: “Above all, you must know your strengths and expand your range of activity according to your strengths. We expect that coming to know one’s brain orientation will assist in rational career and job choices.”