First held in Spring 2013, Spotlight is an annual event organized by the UIC Student Ambassadors (SAM) to showcase their projects and achievements made for the global outreach of Yonsei University and Underwood International College (UIC).

 

The UIC faculty and members of SAM attended the 4th Spotlight event to promote a better understanding of students’ efforts for the UIC PR projects on May 18. Highlights of their proactive projects utilizing various social media platforms include the Official UIC Facebook page, UIC Tube (YouTube channel), and others newly introduced this year.

 

Professor Michael Kim, Associate Dean of UIC said, “SAM’s incredible achievements throughout past six years best-represent the UIC student body to share their experience that contributed to spread UIC brand abroad. As online PR campaigns increasingly become effective in promoting the college globally, I hope that SAM members will continue keeping up their amazing work that can foster a positive image of UIC.”

 

Founded in 2011, SAM is a student organization seeks to promote UIC and Yonsei University to prospective students all around the world. Through efficient communication and interaction with prospective students, SAM members provide credible college admissions information and hands-on experiences of life in UIC and Korea. Not only through their online presence, but also SAM members actively engage in coordinating tasks on the ground prior to campus tours, high school visits and overseas PR recruitment trips.