Woongjin Group Chairman Yoon Seok-keum Gives a Special Lecture Yonsei Leadership Center invited Yoon Seok-keum, Chairman of Woongjin Group, to hold the 66th leadership special lecture on November 7th at the Baekyang Hall Auditorium. Chairman Yoon founded Woongjin Publishing Co, Ltd. in 1980 and is currently the entrepreneur who created a company with 16 subsidiaries that ranks 32nd in terms of company asset. Woongjin Group has pioneered in new industries through creation and innovation, and Chairman Yoon has been practicing ethical management and corporate social responsibilities. The Sunday Times of London placed Chairman Yoon 69th on its "Green Rich List" of eco-friendly entrepreneurs, the highest ranking as a Korean. Chairman Yoon shared with many Yonseians the past thirty years of Woongjin Group's management history and its philosophy, saying that “The secret behind the Group's success is the unending effort and positive thinking even in difficult situations." "TTO-TTO Sarang," which Yoon came up with as the Group's management philosophy in 1982, means to love and to love again and again. This philosophy means to practice one's love for work, love for society, love for challenge, love for organization, love for change, love for customer. He emphasized that this philosophy lies at the heart of the Group's corporate culture. Yoon said that creation and innovation were possible because of the corporate culture that enabled all employees to participate and work enthusiastically, and that the Group has become what it is today because its employees were given the chance to execute their entrepreneurial visions. Finally, he said that one can become a leader by looking at current situations under a more positive light rather than perceiving them negatively, by gathering new information to come up with creative ideas, by being alert and conscious of environmental problems to make a better future, and by developing a balanced viewpoint that considers the double-sidedness in all situations.