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Yonsei News

[INTERNATIONAL RELATIONS] “Innovative Ideas for Free”

연세대학교 홍보팀 / news@yonsei.ac.kr
2010-11-30

The 3rd TEDxYonsei Free Knowledge Sharing Concert held “Do you still buy new computers? Have your own virtual computer for life!” This TV commercial will soon spread across the world. The TEDxYonsei held its third Free Knowledge Sharing Concert at the Yonsei Auditorium on November 20th. The auditorium was full with an audience of about 500 people. The lectures were delivered through the screen, and 8 speakers gave their lectures to the audience. The lecturers for this third TEDxYonsei concert included Professor of Kyunghee University Choi Jun-young, the first Asian student president of International Student Council Park Chang-hyun, President of the UN Future Forum Park Young-suk, and President of NComputing Song Young-gil. The first lecturer was Mr. Song Young-gil. He is the president of NComputing, a company which created a computer that can be shared by 30 people. Over 2.5 million computers have been sold to 120 countries around the world. He asserted a world without desktop computers. His words “The future that I dream of is a world where more people can use computers with less money” was followed by a round of applause. TEDx stands for Technology, Entertainment, and Design, and the x refers to an independently operated event. The TEDx program was first organized in 1984 in California as a group discussion. Now it is a ‘lecture festival’ composed of the most renowned speakers from around the world, including former US president Bill Clinton, founder of Microsoft Corporation Bill Gates, and chimpanzee researcher Dr. Jane Goodall. In the US, the audience pays a participation fee to attend TEDx lectures. As a local program, each TEDx is independently organized by local teams. TEDxYonsei was first established in 2008. The program originated from a question that BIT (Business Innovation Track), one of the business clubs in Yonsei, came up with one day: “What kind of product could university students create in order to contribute to the local community? Some of the ideas that the 20 club members thought of were to sell Yonsei tea or to publish a book from interviews with young venture business people. Then they all agreed to the plan to organize a TEDx Knowledge Sharing Concert at Yonsei. “Let’s try to share the innovative ideas that we build—for free.” TEDxYonsei was accredited by the host of TED in the US with great effort from Yonsei’s BIT club. The club had to submit a program proposal and create a website. When they were approved, it was a sensational victory. At that time, the only two TEDx programs in Korea were conducted by office workers. TEDxYonsei was the first student-generated TED program in Korea. A BIT club member and director general of this year’s TEDxYonsei event, Kwon Dae-wung (24, junior, Department of Business Administration) disclosed the many difficulties that the club went through in preparing the program. He described, “Liaising with speakers was the most difficult part.” Most of the speakers accepted the fact of no honorarium, but some required pre-rehearsals. Sometimes, they were unsure of the event itself since TEDxYonsei was conducted by university students—without much experience in holding such events. Also, many of the contacts made through phone or email were left unanswered. When the BIT members failed receiving answers, they made visits to their offices and attempted to ask or at least explain in person. In the case of the President of Big Ant, Mr. Park Seo-won, the BIT members succeeded in casting him as a lecturer after four visits to his office. But the biggest crisis for the club was when the host organization TED sent an email stating that the organization had cancelled its permission to TEDxYonsei. This announcement was like a bolt out of the blue. The reason for cancellation was that a TEDx organizer who has not attended any of the annual TED programs held in California cannot arrange a program for an audience larger than 100 people. It was the problem that young organizers, Yonsei students, who had no experience of the TED programs in California, were conducting programs for an extremely big audience. However, with help from the TED volunteers, the TEDxYonsei organizers were able to succeed in persuading the host organization.