The Division of International Education & Exchange has recently been reorganized and expanded into the Office of International Affairs (OIA), in response to accelerating globalization in education and the consequent threats and competition. Yonsei currently holds 520 agreements with domestic and foreign universities, with more than 1000 international students studying at Yonsei and about 600 Yonsei students studying abroad. Our standing at the forefront of internationalization among Korean universities is the result of continual but gradual investment and effort since the 60’s, unlike the short-term intensive investment plans of other universities. Since 2000, however, Yonsei has been facing serious competition in educational internationalization. To begin with, top ranking western universities are entering Eastern Asia in the form of joint programs or branch schools. Another source of competition is the swarm of activities surrounding internationalization in Asia, especially in Southeast Asian countries — universities in Singapore and Malaysia are receiving enormous support from their governments. And lastly, competition within Korea is becoming more intense as universities such as Korea University are making a push with concentrated internationalization programs. Yonsei’s traditional model of internationalization is losing its comparative advantage in light of these challenges. Although this gradual, decentralized model was successful in expanding the volume of international student exchange, it also resulted in ‘enclave internationalization’ wherein only a few offices and departments took part, to the exclusion of the rest of the University. The rise of competition home and abroad calls for a new internationalization model that promotes ‘competitive advantage’ rather than ‘comparative advantage’ and one that permeates every nook and crevice of Yonsei with a ‘deep and pervasive’ international policy. The Office of International Affairs will therefore adopt a policy of ‘Pervasive Internationalization’ that improves our ‘competitive advantage’ and makes room for the specialized internationalization functions that adapt to new global trends. We will focus on four strategic areas of development. First, we will begin with strategic planning and the creation of a new model of internationalization that would reflect global trends and be able mediate and coordinate the international activities of all departments and offices. Second, OIA will build a network that links all administrative offices, colleges, and research institutes, so as to coordinate all internationalization efforts within the Yonsei network. Third, OIA will bring more specialization and organization to the public relations and marketing functions of the university. With the aid of the new network, OIA can unify all information concerning internationalization and build an on/off-line PR system with which to pursue more aggressively regions with fast growth potential, such as Southeast Asia and Central Asia. Last, OIA will develop a more organized and more efficient support system that delivers better statistical information on Yonsei’s international community (students and faculty, as well as research staff) and allows us to serve its needs more efficiently. When such changes are in place, they will ensure an innovative internationalization policy that responds to new global trends and competition with greater efficiency and specialization. But what is more important is for all offices, departments and institutions within Yonsei to realize the importance of internationalization and to actively take part in the process. Only through a voluntarily cooperative environment will Yonsei be able to achieve a general and pervasive international that gives us a competitive advantage.