- Yonsei Milk Earns Outstanding Evaluations from Home and Abroad June 11, 2021
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Receiving three stars from 'Superior Taste Award' and grand prizes of ‘2021 Brand Customer Loyalty Grand Prize'
Yonsei Milk has achieved excellent results in the "Superior Taste Award" and the "2021 Brand Customer Loyalty Award," being recognized for both taste and consumer satisfaction.
The International Taste Institute, based in Brussels, Belgium, hosts the annual Superior Taste Award. Around 200 judges of world-renowned chefs and sommeliers award one to three stars according to international taste analysis standards, including first impressions, visuals, olfactory factors, taste, and final sensation (post-drinking sensation). One star means a product that deserves attention, two stars means an excellent product, and three stars indicates an excellent product.
Yonsei Milk’s Ulleung Marine Deep Water, Milk Talk for the Chinese market, and Exclusive Ranch Milk won three stars, while Savory Black Beans & High Calcium Soy Milk won two stars. It is the first time in Korea that an exclusive ranch milk brand has won three stars.
In addition, Yonsei Milk has won the grand prizes at the for the "2021 Brand Customer Loyalty Award" in South Korea, for fifth consecutive year in the milk category and the third consecutive year in the soy milk category. It is hosted by the Korea Consumer Forum, evaluating a total of five items, including brand trust, brand attachment, repurchase intention, recommendation, and conversion intention, for consumers aged 15 or older who have used the brand within a year.
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