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Celebrating 135 Years with Yonsei Eagle Mascot Emoji Contest
Celebrating 135 Years with Yonsei Eagle Mascot Emoji Contest

Yonsei community shows school spirit with creative designs

To celebrate its 135th anniversary since its founding in 1885, Yonsei University held a special contest for Yonsei students, faculty, and staff this year to design Yonsei Eagle emojis. Held during March 23-April 10, the competition was aimed at commemorating Yonsei’s founding spirit through creative and original emojis based on the Yonsei Eagle, the university's beloved symbol and mascot


Contest participants were to design a set of 12 emojis (either 12 still-motion emojis or a set of 9 still-motion and 3 gif emojis) inspired by the Yonsei Eagle to be used for university branding and communications. The contest was a great hit among members of the Yonsei community, with over 120 submissions and 5,541 Yonseians taking part in the final online vote for the seven finalists. 


With over 23% of the overall votes, the “Eagle in Varsity Jacket” submission was awarded the Grand Prize, with “Yon-suri” and “Yon-juri” following second and third respectively. 



Grand Prize: Ji-Hyun Hwang (entering class of ‘15, Psychology) – “Eagle in Varsity Jacket” 

Design concept: “A mix of cute and funny” 



Ist Runner Up: Go-Eun Choi (entering class of ’17, Industrial Design-Wonju Campus) – “Yon-suri”

Design concept: “Relatable and cute”



2nd Runner Up: Min-ju Cho(entering class of ’17, Applied Statistics) – “Yon-juri” 

Design concept: “Keeping it classic” 



The winning emojis will be incorporated in Yonsei University’s marketing and social media campaigns as well as be licensed for Yonsei product merchandise. In addition, they will be used for online/non-face-to-face lectures and school mascot costumes as a promotional feature for the university. 


“My team members and I created these emojis as part of a group project in my Understanding Digital Content class last year,” said grand prize winner Ji-Hyun Hwang. “The designs are based on survey results for Yonsei students’ most often used phrases. I hope that Yonsei students will enjoy using the emojis to communicate better with each other, even after I graduate.” 


President Seoung Hwan Seoh with contest winners


Download the winning emojis by clicking here (directions in Korean). 

*The Office of External Affairs & Development at Yonsei University  holds the exclusive copyright of all emoji designs. The commercial use and/or customization of emojis is strictly prohibited.




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